Smartphone shipments in India grew 82 p.c year-on-year (YoY) to achieve 33 million items in Q2 2021, in accordance with Counterpoint. Xiaomi led the market with a 28.4 p.c share of complete shipments. The corporate is claimed to have registered its highest-ever common promoting worth (ASP) in a single quarter, and most of its success is attributed to the Redmi vary. Samsung captured 18 p.c smartphone shipments taking the second spot, whereas Vivo captured the third spot with 15 p.c share. Counterpoint says that India’s smartphone market registered its highest-ever shipments within the first half of 2021 regardless of the challenges thrown in by the COVID-19 pandemic.
Counterpoint has launched its Q2 2021 smartphone cargo report. Whereas Xiaomi, Samsung, and Vivo led the smartphone shipments class, Realme grew to become the quickest model to achieve 50 million cumulative smartphone shipments in India. Counterpoint mentioned Realme was the highest 5G smartphone model with a 23 p.c share of shipments.
As well as, OnePlus led the premium smartphone shipments (above Rs. 30,000) with a 34 p.c share. Counterpoint mentioned that the market declined 14 p.c sequentially attributable to a fall in shopper sentiment through the second COVID-19 wave, however the decline was lower than anticipated because of the resilient nature of the smartphone market.
The analyst agency mentioned that the offline-centric manufacturers received extra affected throughout April and Might as shoppers might solely store on-line because of the lockdowns. Manufacturers like Xiaomi and Realme, that are online-centric manufacturers, leveraged its on-line attain. Chinese language manufacturers held a complete of 79 p.c share of shipments, mentioned the report. Together with the Mi 11 collection, the Redmi 9 collection and the Redmi Word 10 collection drove the shipments for Xiaomi, whereas online-heavy Galaxy M-series and F-series drove the shipments for Samsung, in accordance with Counterpoint.
Xiaomi captured the highest 4 positions within the high 5 fashions checklist (by items shipped) with the Redmi 9A, Redmi 9 Energy, Redmi Word 10, and Redmi 9, out of which the highest three fashions registered greater than one million shipments. The Redmi 9A has been the best-selling mannequin for the final three quarters, the report mentioned. Poco, Xiaomi’s sub-brand, registered a 480 p.c YoY development in shipments pushed by its sturdy demand within the funds section.
Counterpoint mentioned that Samsung registered a 25 p.c YoY development. Galaxy M-series and F-series telephones contributed 66 p.c to shipments in Q2 2021, whereas the higher mid-tier (Rs. 20,000 to Rs. 30,000) section was pushed by the sturdy efficiency of the Samsung Galaxy A32, the Galaxy A52, and the Galaxy F62. Vivo, alternatively, grew 61 p.c YoY and held the third place in Q2 2021. Realme grew 140 p.c YoY in Q2 2021 and captured the fourth place within the Indian smartphone market. Oppo got here in fifth with a 103 p.c YoY development and a ten p.c market share in Q2 2021.
Apple witnessed a 144 p.c YoY development in Q2 2021, sustaining its main place within the ultra-premium section (above Rs. 45,000) with greater than 49 p.c share. OnePlus grew greater than 200 p.c YoY in Q2 2021 pushed by the OnePlus 9 Sequence. The model led the premium market with a 34 p.c share.