Snapchat this Independence Day has one thing particular for its Indian customers. The social media platform has introduced its augmented actuality (AR) function ‘Landmarker’ to New Delhi’s India Gate. The function will permit Snapchat customers, aka Snapchatters, to superimpose augmented actuality experiences on high of the historic monument. Alongside bringing Landmarker to India Gate, Snapchat has launched unique picture filters that it calls ‘Lenses’ to let its customers within the nation just about have fun the seventy fifth Independence Day by creating customised images. The app has additionally created a hashtag #MeraBharatMahan to showcase totally different creations from Indian customers.
To expertise Landmarker, Snapchat customers coming near India Gate might be notified to level their digital camera on the monument. It will add an AR layer to decorate India Gate with the tricolour.
Snapchat initially supplied Landmarker for 5 areas globally, although its mother or father firm Snap expanded help for the function to India in August 2019 by bringing it to Gateway of India in Mumbai and Taj Mahal in Agra. Snap additionally tied up with Spotify shortly after launching Landmarker in India to showcase a Diwali-themed AR lens for Gateway of India.
Along with the enlargement of its Landmarker function, Snapchat has introduced new AR Lenses for the event of Independence Day. Customers also can use #MeraBharatMahan hashtag when sharing their quick movies on the app to get an opportunity of showcasing their creations on its Highlight feed.
“Snapchat’s technique stays targeted on deepening the culturally and regionally related expertise for Indian customers via product developments, artistic instruments, neighborhood engagement and partnerships,” mentioned Durgesh Kaushik, Head of Market Improvement, India at Snap, in a ready assertion.
As per the info shared with Devices 360, Snapchat’s each day person base in India has grown 100% year-on-year for the previous 5 quarters. Snap additionally claimed that its app witnessed over 150 p.c progress in each day energetic customers over the previous yr. It, nevertheless, did not present an estimated variety of customers on Snapchat from India.