SonyLIV Paid Subscribers Soar 700 %, Now at 6.8 Million Complete


SonyLIV’s paid subscriber base grew by almost 700 p.c between June 2020 and June 2021, its Japanese guardian firm Sony introduced in its quarterly earnings presentation on Wednesday. On Friday, SonyLIV informed Devices 360 it has 6.8 million paid subscribers, as of Thursday, August 5, and is aiming for about 10 million paid subscribers by the tip of 2021. Moreover, the Sony Photos Networks India-run streaming service had about 45 million month-to-month lively customers and 10 million day by day lively customers in July 2021, SonyLIV informed Devices 360.

“In Media Networks, our video direct-to-consumer (DTC) companies are rising their buyer bases considerably, with paid subscribers since June 2020 rising roughly 80 p.c at our anime DTC service Funimation and roughly 700 p.c at SonyLIV, our video DTC service in India,” Sony Group Company’s government deputy president and chief monetary officer Hiroki Totoki stated [PDF] on the corporate’s quarterly earnings name on Wednesday. SonyLIV supplied the precise variety of paid subscribers, MAUs and DAUs to Devices 360 after we reached for remark.

Curiously, this 700 p.c development comes on the again of SonyLIV rising its membership value by as much as 200 p.c in June 2020. That stated, it has launched extra reasonably priced plans with restrictions after. Nonetheless, that means audiences have discovered worth in its new providing. Naturally, SonyLIV owes a few of that to the success of its most-talked about unique sequence, Rip-off 1992: The Harshad Mehta Story. A second anthology season, Rip-off 2003: The Curious Case of Abdul Karim Telgi, has been introduced with director Hansal Mehta to return. Past that, SonyLIV had the rights to the continued 2020 Tokyo Olympics, UEFA Euro 2020, and a number of Take a look at sequence with the Indian cricket group.

SonyLIV hasn’t solely gained a whole lot of new paid subscribers previously 12 months, however its subscribers have additionally spent extra time on the app than earlier than. In FY21, time spent went up 25 p.c to 75 minutes, with complete views of SonyLIV movies doubling to over 4 billion, per an exchange4media report from July. Alongside, SonyLIV started its worldwide enlargement (past South Asia) in July, with YuppTV launching the platform on its service within the UK, Canada, Australia, New Zealand, Center East, and components of Europe.


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