HomeTech NewsApple Sees Appreciable Loss in TWS Earbuds Market Share: Counterpoint

Apple Sees Appreciable Loss in TWS Earbuds Market Share: Counterpoint


Really wi-fi earbuds phase noticed a tepid quarter-on-quarter development within the international market in Q2 2021, Counterpoint Analysis reviews. Apple reportedly misplaced vital share in each gross sales quantity and worth regardless of massive worth drops on the AirPods. Counterpoint says Samsung managed to achieve from Apple’s losses within the YoY TWS market share, whereas Xiaomi was a standout throughout sub-$100 (roughly Rs. 7,200). General international unit gross sales and worth of the TWS phase is reported to have risen solely by 1 p.c and 9 p.c, respectively. That is possible a results of the recent lockdowns in a number of areas through the interval.

Counterpoint Analysis says that although the QoQ development was sluggish, the worldwide TWS market loved 27 p.c YoY market development in contrast with 2020’s COVID-19 impacted Q2. Regardless that Apple’s Q2 2021 YoY TWS market share declined considerably, Counterpoint says that the tech big is probably going not frightened about this short-term loss. Liz Lee, senior analyst at Counterpoint says, “I believe the third technology AirPods anticipated subsequent month might be a large hit. It has been so lengthy since we have seen a brand new launch, and if you happen to consider some enticing pricing, it is very potential the AirPods 3 may push total gross sales for Apple TWS hearables previous 80 million for the 12 months.”

As talked about, the report provides that Samsung grabbed an enormous portion of the TWS Q2 2021 premium phase, whereas Xiaomi was a standout throughout sub-$100 phase. India’s boAt took the eighth spot within the international TWS market backed by nice positive factors within the residence market. JBL, JLab, and QCY actually wi-fi manufacturers noticed a rise in Q2 2021 YoY market share, in response to Counterpoint.

Counterpoint additionally notes that Samsung, JBL, and Xiaomi have raked in vital income share in Q2 2021. Lee explains that that is partly due to out-performance in China, the place there’s a sturdy ecosystem of smaller funds manufacturers. “Regardless of this enlargement, in addition to declines within the US, the sub-$100 and premium markets proceed inching in the direction of parity when it comes to quantity. This pattern is more likely to be accelerated by Apple within the coming months, and I would not be shocked if the premium phase pushes previous 50 p.c within the second half,” Lee says within the report.


Can Nothing Ear 1 — the primary product from OnePlus co-founder Carl Pei’s new outfit — be an AirPods killer? We mentioned this and extra on Orbital, the Devices 360 podcast. Orbital is out there on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.



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