HomeTech NewsAmitabh Bachchan to Dinesh Karthik: Celebrities Bounce on the NFT Wagon

Amitabh Bachchan to Dinesh Karthik: Celebrities Bounce on the NFT Wagon


Indian celebrities from the world of Bollywood and cricket are more and more launching digital memorabilia by way of non-fungible tokens (NFT), hoping to rake in 1000’s of {dollars} by cashing in on rising curiosity in such belongings.

NFTs are a kind of digital asset which use blockchain to document the possession of things similar to pictures, movies, and different collectibles. Their roaring recognition has baffled many however the explosive development reveals no signal of abating.

Bollywood superstars similar to Amitabh Bachchan and Salman Khan are planning to launch NFTs quickly. Whereas Bachchan’s NFTs will embody autographed posters of his motion pictures, Khan has been constructing pleasure on his Twitter account by telling his 43 million followers concerning the deliberate NFT launch.

“NFTs are proper now alien to Bollywood however I’m positive they (movie stars) will see this as one other platform the place they’ll use their present content material and generate income,” mentioned Ayaan Agnihotri of Bollycoin, an NFT market for Bollywood belongings.

Agnihotri mentioned that inside days of launch this month, his platform bought 8 million of the 20 million out there so-called “BollyCoins“, cryptocurrency tokens that can be utilized to purchase NFTs when they’re launched. One BollyCoin is price 10 US cents (roughly Rs. 7.5).

However it’s nonetheless early days for movie star NFTs in India.

Indian cricketer Dinesh Karthik is auctioning a digital artwork reel from a cricket match the place he hit a match-winning six on the final ball for round 5 Ethereums, a digital forex, price round $20,000 (roughly Rs. 15 lakh). However he has but to obtain any bids. Ethereum value in India stood at Rs. 3.24 lakh as of 11am IST on October 25.

“NFT has picked up rather a lot within the West within the final one yr with now iconic moments from basketball being purchased by followers digitally, which gave us the thought,” Karthik informed Reuters.

Others have had success. Certainly one of India’s prime style designers, Manish Malhotra, not too long ago bought NFTs of digital sketches of a few of his most well-known creations for $4,000 (roughly Rs. 3 lakh) a chunk. Malhotra’s web site reveals one can buy a few of his bridal put on outfits at a lower cost vary of $2,500 (roughly Rs. 1.87 lakh) – $3,500 (roughly Rs. 2.62 lakh).

The rise of NFTs has baffled many who say it makes little sense to spend giant sums of cash on objects that do not bodily exist and might merely be considered on-line.

Nonetheless, world gross sales volumes of NFTs have galloped to $10.7 billion (roughly Rs. 80,330 crores) within the third quarter of 2021, making an eightfold enhance from the earlier quarter, knowledge from market tracker DappRadar confirmed.

Vishakha Singh, vp for NFTs at Indian crypto alternate WazirX, mentioned movie star participation within the phase is ready to create pleasure within the house.

This, she mentioned, “is nice for the ecosystem. This may assist us in garnering extra consciousness in the direction of this new recreation altering world of digital belongings,” Singh mentioned.

© Thomson Reuters 2021


Fascinated with cryptocurrency? We talk about all issues crypto with WazirX CEO Nischal Shetty and WeekendInvesting founder Alok Jain on Orbital, the Devices 360 podcast. Orbital is out there on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.



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