Telegram has introduced the launch of Sponsored Messages on its platform — a instrument that may permit anybody to advertise their channels and bots. Sponsored Messages will likely be seen to in public channels on Telegram which have greater than a thousand subscribers. It will likely be restricted to 160 characters as effectively. At the moment, the characteristic is in check mode. Telegram says as soon as they’re rolled out and permit it to cowl fundamental infrastructure prices, the app will share advert income with the admins of the channels through which Sponsored Messages are displayed.
Telegram founder and CEO Pavel Durov on November 19 introduced the launch of Sponsored Messages through a weblog put up. He confirmed that Sponsored Messages wouldn’t seem in your chat listing, personal chats, or teams. Additionally, there will likely be no advertisements in chats on Telegram. The Sponsored Messages will seem primarily based solely on the subject of the general public channels they’re proven in, the corporate has mentioned.
Telegram CEO has pressured that person privateness is not going to be compromised with this new characteristic, saying that no person information is mined or analysed to show advertisements.
“Consumer information is not going to be used to focus on advertisements. As with all the pieces we do, our essential precedence is defending the personal information of our customers. That is why in contrast to different apps we is not going to use your personal information to show advertisements”, mentioned Durov.
Each person viewing a specific channel on Telegram sees the identical Sponsored Messages. As talked about, the Sponsored Messages could be seen on public channels with greater than 1,000 members.
The Sponsored Messages performance remains to be within the testing part and never out there to everybody. As soon as it turns into dwell, and Telegram is ready to steadiness its fundamental prices of apparatus and information facilities, the corporate is planning to share income with the admins of the channels the place Sponsored Messages are displayed.
Pavel Durov claimed that Telegram is extra ad-free than its main rival WhatsApp saying the Meta-owned platform shares person information with advertisers, despite the fact that they do not present advertisements themselves.