Flipkart’s social commerce app Shopsy on Tuesday added grocery as a class on its platform. By leveraging the availability chain infrastructure and expertise capabilities of the e-commerce firm, Grocery on Shopsy is claimed to cater to customers throughout 700 cities, spanning over 5,800 pincodes. The brand new class can also be touted to have over 6,000 merchandise throughout 230 classes — working from staples and fast-moving client items (FMCG) to varied different dry groceries. Flipkart is about to draw customers on the platform by providing a flat 5 % fee margin.
Shopsy is claimed to make sure stringent high quality management alongside enabling social commerce for grocery purchasing through the use of Flipkart’s fulfilment centres and provide chain. The Walmart-owned firm has its fulfilment centres positioned in varied elements of India, together with Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kolkata, Lucknow, Mumbai, Patna, and Pune.
With the brand new transfer, Shopsy customers will now have the ability to store for worth groceries by including and testing merchandise of their carts. Customers may mix orders for a number of people of their community and share grocery objects over social media via the app. This allows them to earn a flat 5 % fee margin that Flipkart guarantees to be delivered on to their linked checking account. Additional, prospects are claimed to obtain as much as 50 % financial savings.
“Grocery is a key client want and we’re dedicated to creating e-grocery reasonably priced for customers and sellers alike,” stated Prakash Sikaria, Senior Vice President – Progress, Flipkart, in an announcement. “Now we have been engaged on decreasing the price of delivering groceries over the previous couple of months. We’re glad to announce that we’ve got achieved finest at school value construction which makes us assured of scaling grocery on Shopsy.”
Flipkart claims that by bringing the brand new class it’s aiming to make Shopsy as the most important grocery retailer within the nation. The corporate appears to be in plans to tackle the likes of Google-backed Meesho, Reliance Industries’ JioMart, and Tata-invested BigBasket.
Shopsy was launched by Flipkart as its social commerce platform in July this 12 months. On the time of its launch, the corporate did not think about grocery as a class, although it has now been chosen as one — contemplating the rising market of on-line grocery supply within the nation.
In late November, Flipkart introduced that Shopsy clocked in 4 instances income progress throughout the festive interval and grew its consumer base 3.7 instances over what it had earlier. The app, which is at present restricted to Android gadgets, additionally managed to cross the ten million downloads on Google Play. All that progress primarily got here from classes together with trend, magnificence, normal merchandise and residential (BGMH), Flipkart had stated.
Flipkart claims to supply a zero-commission market mannequin via Shopsy the place native and small companies in addition to particular person entrepreneurs can promote merchandise of their locality and amongst contacts. The mannequin is just like how Meesho permits small sellers to promote a wide range of small-ticket objects utilizing social media platforms. It’s also in contrast to Flipkart’s authentic e-commerce platform the place prospects purchase merchandise from varied large-scale retailers.
In keeping with a report by consulting agency RedSeer, social commerce in India has the potential to the touch as much as $7 billion (roughly Rs. 53,100 crore) in gross merchandise worth (GMV) by 2022. The expansion of social commerce can also be imagined to create new alternatives for resellers and suppliers within the nation within the subsequent 5 years.