Vi (previously Vodafone Thought) on Monday introduced its partnership with Hungama Music to launch a music streaming providing by way of the devoted Vi app. Underneath the partnership, Vi pay as you go and postpaid customers will get six months of Hungama Premium subscription without spending a dime that can convey ad-free music content material in 20 languages throughout genres from Hungama’s library of songs. Vi subscribers will even get an opportunity to attend 52 reside digital live shows on the Vi app. The brand new announcement comes months after the telco introduced its plans to launch a music streaming service for its subscribers.
Because of the tie-up, Vi customers will get entry to songs in addition to limitless downloads from limitless playlists, podcasts, and music movies by way of Hungama Music utilizing the Vi app. Each pay as you go and postpaid subscribers to the Vi community will even get the power to set callertunes whereas listening to their favorite tracks.
“Our affiliation with Hungama will permit Vi customers to get entry to a wealthy repository of various music, throughout genres and of their most popular language,” stated Avneesh Khosla, CMO, Vi, in a ready joint assertion.
Along with music streaming through Hungama Music, the Vi app will even provide subscribers entry to attend 52 reside digital live shows per 12 months at a nominal value. The operator is, nevertheless, but to disclose the precise pricing of attending the live shows.
“We’re excited to be part of Vi’s 250+ million-strong clients’ musical journey. Our affiliation with Vi has seen us introduce a first-of-its-kind Pay Per View service mannequin in India’s exploding Premium Video On Demand (PVOD) market, earlier this 12 months,” stated Neeraj Roy, Founder, Hungama Digital Media, within the assertion.
In August, Vi MD and CEO Ravinder Takkar revealed the plans to launch a music streaming service for purchasers. That announcement was adopted by the introduction of the brand new Vi app that integrates the sooner Vi Films & TV app and doubles as an over-the-top (OTT) platform.
By partnering with Hungama Music, Vi would compete towards Airtel and Jio. The previous has Wynk Music as its native music streaming service, whereas the latter has JioSaavn to draw clients with a big music library.